Are you a recruiting company?

No. Metric Team handles the digital marketing side of driver hiring. We build and run the system that brings driver leads into your recruiting team. Your internal recruiters or outsourced recruiting team handle the hiring process.

Which ad platforms do you use?

Depending on the campaign, we can work with Meta platforms such as Facebook and Instagram and with Google Ads. The right channel depends on the driver type, location, offer and hiring goal.

Do you guarantee a certain number of drivers?

No. The number of leads and hires depends on many factors, including the driver offer, location, truck type, pay, home time, competition and recruiter follow-up. We focus on building a measurable system and improving the parts we can control.

Can you use our existing website?

Yes, if the current website or recruiting page is strong enough to convert traffic. If it is not, we can build a dedicated recruiting landing page for the campaign.

Can the leads go into our CRM?

Yes. Leads can be sent into your existing CRM when the system supports it. We can also build a separate CRM workflow if needed.

Can we start with advertising only?

Yes. Advertising can be used as a standalone Metric Team service. If other weaknesses appear in the website or CRM later, those can be addressed separately.

What do you need from us?

We usually need your current driver offer, hiring needs, operating details, existing marketing assets and access to the required advertising accounts. We also need someone on your side who can follow up with driver leads.

How fast can we launch?

That depends on the campaign and whether the required landing page, tracking and creative assets already exist. Once the offer and setup are clear, the launch process can move quickly.

Driver Recruitment Advertising

Stop waiting for drivers to find you.

Metric Team builds and manages advertising systems that bring a more consistent flow of driver applications into your recruiting pipeline.No random posting. No guessing where drivers came from. No depending only on referrals.

Get More Driver Leads See How It Works

Built specifically for trucking companies that need a more reliable driver flow.

Meta / Google
Ads
Company DriversOwner OperatorsDedicated Lanes
Focused driver offer
Landing Page
Pay & milesHome timeEquipment
Short qualifying form
Driver Application
Name & phoneExperienceDriver type
Source stays attached
Recruiting Team
CampaignAdUTM

The Real Problem

You don't have a truck problem.
You have a driver-flow problem.

When trucks are ready but drivers are not, recruiting becomes reactive.

The company starts posting urgently, asking current drivers for referrals, calling old leads or increasing recruiter pressure.

That works temporarily.

But it does not create a consistent system.

You may recognize this

Trucks sit because hiring is slower than fleet growth
Most drivers still come from referrals
Facebook posts work randomly
Recruiters need more leads to work
Ads were tried before but results were unclear
Nobody knows which campaign brought which applicant
Lead quality changes from week to week

Metric Team fixes the marketing side of that problem.

What We Build

A driver lead system that keeps running.

We build the complete advertising flow required to consistently bring driver applications into your team.

01
Offer
We help structure the driver offer clearly.
PayMilesEquipmentHome timeRoutesBonuses
02
Ad Creative
We build the ads and messaging drivers actually respond to.
03
Campaigns
We run structured Meta and/or Google campaigns based on your hiring needs.
04
Application Page
Drivers land on a focused recruiting page instead of getting lost on a generic website.
05
Tracking
We track which campaign and page produced each application.

Campaign Types

Built around the drivers you actually need.

01

Company Drivers

Campaigns built around pay, miles, equipment and route advantages.

02

Owner Operators

Clear offer positioning around gross potential, fees, support and freight.

03

Lease Drivers

Focused pages and ads explaining lease terms clearly.

04

Dedicated Lanes

Campaigns targeted around route-specific opportunities.

05

Regional / OTR

Messaging adapted to the actual operation and driver profile.

Running ads is easy.
Building a system around them is harder.

Just Running Ads

Send traffic to Instagram DMs
Use one generic form
No source tracking
Same creative for every driver type
No clear follow-up process
Judge performance only by cheap leads

Metric System

Dedicated driver offer
Focused landing page
Basic lead filtering
Campaign-level source tracking
Clear handoff to recruiters
Measure lead quality, not only volume

Cheap leads do not matter if recruiters cannot hire from them.

Performance

Know what's working.

The goal is not simply to generate a big number of leads. The goal is to understand which campaigns bring drivers your team can actually work with.

Total Driver Applications
Qualified Driver Applications
Cost Per Application
Cost Per Qualified Lead
Landing Page Conversion
Campaign Source
Driver Type
Lead-to-Hire Progress

From ad click to recruiter follow-up.

1
Driver sees the offer
2
Driver clicks the ad
3
Driver lands on a focused page
4
Driver completes a short form
5
Lead enters your sheet / CRM
6
Recruiter follows up
7
Source and campaign stay attached to the lead

No lost source information.No guessing which ad worked.No messy handoff.

Advertising Service

What Metric handles.

Campaign strategy
Driver offer positioning
Ad account structure
Audience setup
Creative direction and campaign-ready assets based on agreed scope
Ad copy
Recruiting landing page
Lead form setup
Basic qualification fields
Meta Pixel / tracking setup
UTM tracking
Lead source tracking
Campaign monitoring
Performance reporting
Optimization

This is for you if...

You have empty trucks

You need more drivers entering the pipeline.

You are growing the fleet

You are adding capacity and do not want hiring to become the bottleneck.

You depend on referrals

Most of your hires still come from existing drivers and word of mouth.

Your recruiters need more leads

Your team can follow up, but they need a steadier lead flow.

You have tried ads before

You spent money but never had clear tracking or a structured system.

Honest fit

Not every company needs paid advertising.

Advertising works best when the business already has a competitive driver offer and someone available to follow up with leads.

This service may not be the right fit if

The driver offer is not competitive
Nobody can contact leads quickly
The company is unwilling to track results
There is no real hiring demand
The expectation is instant hires from every lead

Good advertising can create driver flow.

It cannot fix every operational problem.

The Process

We start with your hiring problem — not with an ad.

01
Review
We look at your current hiring needs, driver offer and existing setup.
02
Build
We create the campaign, page, form and tracking flow.
03
Launch
Campaigns go live and driver applications start entering the system.
04
Improve
We review lead quality, cost and campaign performance and improve what matters.

Results

Built to improve the numbers that matter.

Actual campaign results and case studies will be added as Metric Team projects are completed.

01

Lead Flow

Are enough driver applications entering the system?

02

Lead Quality

Are recruiters receiving drivers worth calling?

03

Efficiency

Which campaigns are producing the best results at the right cost?

View Results

FAQ

Advertising questions

Get Started

Need more drivers entering your pipeline?

Tell us what you're hiring for. We'll review the situation and tell you what kind of advertising setup makes sense.

Advertising inquiry

Request an advertising review

Six short fields. Notes are optional.

No spam. We'll review your hiring setup and respond based on what you actually need.

Next step

Your recruiters need a steady driver flow — not another emergency.

Build the marketing system that keeps drivers entering the pipeline.

Get More Driver Leads

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