Your website should do more than look professional.
Metric Team builds modern trucking websites and landing pages designed to turn traffic into driver applications, customer inquiries and real business opportunities.Clear message. Better experience. Stronger action.
Built around trucking businesses — not generic website templates.
Lead + source tracked
Page · campaign · UTM
People visit.
But what happens next?
A website can look acceptable and still do very little for the business.
Drivers may not understand the offer. Customers may struggle to find services. Forms may be too long. Pages may be slow. Traffic may be sent to a homepage that was never designed for the campaign.
And often, nobody knows what happened after the visitor arrived.
- Website looks outdated
- Mobile version is difficult to use
- Driver offer is buried inside too much text
- No clear next step
- Forms are weak or confusing
- Ad traffic goes to generic pages
- Pages load slowly
- Lead sources are not tracked
- Website no longer represents the company properly
A website should help the business move people forward.
Built around what your company actually needs.
Company Websites
Modern corporate websites that clearly present the trucking company, services, operations, values and contact options.
- Company positioning
- Services
- About / company story
- Careers
- Contact forms
- Mobile experience
Driver Recruiting Websites
Recruiting-focused website experiences built to explain the driver offer clearly and generate applications.
- Company Driver
- Owner Operator
- Lease Driver
- Dedicated / Regional opportunities
- Application forms
- FAQ
Landing Pages
Focused pages built for individual advertising campaigns.
- Company Driver campaign
- Owner Operator campaign
- Lease campaign
- Specific hiring market
- Customer service campaign
One campaign. One message. One clear action.
Website Redesigns
Keep the company — replace the outdated experience. We can rebuild existing websites with:
- Better structure
- Modern branding
- Cleaner copy
- Better mobile design
- Stronger forms
- Improved tracking
A beautiful website that does nothing is still a bad website.
Design matters. But the website also needs a job.
- Clarity
- Visitors should understand the company and offer quickly.
- Trust
- The website should make the business look established, legitimate and professional.
- Action
- Every important page should make the next step obvious.
- Mobile
- The experience should work properly where much of the traffic actually comes from.
- Tracking
- Forms and traffic sources should be measurable.
- Speed
- Pages should load quickly and avoid unnecessary complexity.
Don't send a driver ad to a generic homepage.
Generic Website
- Ad click
- Homepage
- Company history
- Multiple menus
- Driver searches for hiring information
- Driver leaves
Focused Recruiting Page
- Ad click
- Exact driver offer
- Pay / miles / equipment
- Basic qualification
- Application
- Recruiter receives lead
When someone clicks an ad for a Company Driver position, the next page should continue that exact conversation.
Every page should answer the visitor's next question.
- 01
What is this?
Clear headline and offer.
- 02
Why should I care?
Main benefits.
- 03
Why should I trust you?
Company proof, information and credibility.
- 04
Is this right for me?
Requirements / service fit.
- 05
What do I do next?
Short form or contact action.
What Metric can handle.
- Website strategy
- Page structure
- Wireframing
- UX planning
- Responsive design
- Desktop design
- Mobile design
- Copy structure
- Website development
- Recruiting landing pages
- Lead forms
- Basic lead filtering
- Thank-you pages
- UTM tracking
- Form source tracking
- Google Analytics setup
- Meta Pixel setup where required
- Basic technical SEO
- Page titles and meta descriptions
- Performance optimization
- Testing before launch
Copywriting and content support based on agreed project scope.
Existing brand assets can be integrated, and additional creative production can be scoped separately when needed.
Your website has to work from a driver's phone.
A large share of recruiting traffic reaches the website from mobile devices. A desktop site that simply shrinks down is not enough.
- Readable text
- Fast loading
- Clear pay / offer details
- Simple navigation
- Short forms
- Large buttons
- No horizontal scrolling
- Easy phone and email fields
- Important CTA visible early
Every Metric website is intentionally designed for mobile — not repaired for mobile later.
What changes when the website has a clear job.
Before
- Outdated design
- Generic homepage
- Long text
- Hidden hiring information
- Weak mobile layout
- No landing pages
- No source tracking
- Confusing form
After
- Modern brand experience
- Clear page structure
- Focused messages
- Dedicated driver pages
- Mobile-first layouts
- Campaign landing pages
- Lead tracking
- Short focused forms
From business problem to working website.
Larger websites may require additional project stages depending on scope.
- 01
Understand
We understand the company, audience, current website and main business goal.
- 02
Structure
We decide what pages are needed and what each page needs to accomplish.
- 03
Design
The visual experience is created around the Metric-quality standard and your own brand identity.
- 04
Build
The responsive website, forms and required tracking are developed.
- 05
Launch
We test the important user paths and launch the website.
We don't build pages just to fill space.
A website should earn its place in the business.
- Unnecessary pages
- Huge amounts of filler copy
- Complicated menus
- Excessive animation
- Visual effects that slow the page down
- Generic truck templates
- Copied competitor structures
- Forms asking 20 questions
- Features nobody will use
Simple where possible.
Detailed where necessary.
A good fit if...
Your website is outdated
The business has grown but the website still represents an older version of the company.
You are running driver ads
You need dedicated pages that match the campaigns.
You have no website
The company needs a professional digital presence built properly from the start.
Your website doesn't generate action
People visit, but applications and inquiries are weak.
You need multiple landing pages
Different campaigns need different messages and forms.
The website becomes stronger when the rest of the system connects.
Advertising
brings traffic
Website
turns traffic into applications
CRM
organizes and tracks leads
You can hire Metric Team for the website only. Or we can connect the website with the rest of your driver-growth system.
A website should give you more than page views.
- 01
Website Visitors
- 02
Form Starts
- 03
Form Submissions
- 04
Application Rate
- 05
Landing Page Performance
- 06
Traffic Source
- 07
Campaign Source
- 08
Mobile Performance
The exact tracking setup depends on the project and the tools being used.
Website questions
What does your website need to do better?
Tell us what you need. We'll review the project and recommend the right scope.
Review my website project
Five short fields. Notes are optional.
Your website is already speaking for your company. Make sure it's saying the right thing.
Build a modern website that makes the company easier to understand, trust and contact.
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