01
Driver Ads
Campaigns that put your seats in front of drivers who can actually be hired.
- Meta & Google campaigns
- Driver-first messaging
- Cost per qualified lead
Driver Growth Systems
Empty seats cost more than ads.
You bought the truck. Now you're waiting on a driver.We build the ads, the page and the pipeline that keep qualified drivers applying every week — and show you what each hire costs.
Built for trucking companies only.
Driver hiring flow
- TrafficCampaigns
- ApplicationsLanding pages
- Qualified DriversFiltering
- Follow-UpCRM stages
- HiresOutcome
Conceptual illustration of the system Metric Team builds — not client performance data.
Sound familiar
Four weeks that repeat.
Trucks sit while you wait on referrals.
Ads bring leads, but almost none can pass a background check.
Applications land in an inbox and go cold by Monday.
Nobody can say what one hired driver actually cost.
None of that is a recruiter problem. It's a system problem — and a system can be fixed.
The bottleneck
Buying trucks is the easy part.
You can finance another truck this month. You can have it on the yard next week.
What you can't order is a qualified driver. So growth stops at the same wall every time: seats you can't fill.
- More trucksCapacity increases
- More seats to fillDrivers needed
- Leads come and goReferrals, random posts, one-off ads
- Empty trucks / slower growthGrowth stalls at the same point
Metric Team works on the system behind that bottleneck.
The shift
Stop chasing. Start filling.
How it works now
Hiring reacts to whatever the week brings.
- Referrals decide how many you hire
- Ads go up only when a seat is empty
- Leads arrive from five different places
- Recruiters chase whoever they remember
- Nobody knows which ad sent the driver
- Cost per hire is a guess
How it should work
Drivers apply every week, whether you're busy or not.
- Ads run all the time
- One page per campaign
- Bad-fit leads filtered out early
- Every driver sits in a clear stage
- Lead source saved automatically
- Cost per qualified lead and cost per hire on one report
What we build
Three parts. One driver pipeline.
Each part stands alone. Together they stop the leaks.
02
Recruiting Pages
A page built for one job: turning a driver's click into a finished application.
- Company website
- Campaign landing pages
- Short mobile forms
03
Driver Pipeline
One place where every driver lead lives, with a clear next call on each one.
- Hiring stages
- Lead source on every record
- Follow-up order
How it connects
Clicks don't hire drivers.
- 01
Attract
Advertising creates qualified attention.
- 02
Convert
Landing pages turn interest into applications.
- 03
Qualify
Forms filter basic applicant information.
- 04
Manage
CRM keeps every lead organized.
- 05
Measure
Attribution shows where applicants and hires came from.
The point isn't more leads. The point is knowing which lead becomes a seated truck.
Measurement
Numbers you'll actually use.
Cost per qualified lead. Contact rate. Applications finished. Cost per hire.
- Applications Generated
- Target: increase
- Qualified Applicant Rate
- Target: increase
- Cost Per Applicant
- Target: decrease
- Landing Page Conversion
- Target: increase
- Cost Per Qualified Lead
- Target: decrease
- Lead-to-Hire Progress
- Target: full visibility
Volume
Quality
Efficiency
Conversion
Efficiency
Pipeline
Results
Five questions we answer.
- Where did this driver come from?
- What did that lead cost?
- Which ads send drivers who qualify?
- Where are leads going cold?
- What do we fix next month?
Case Study 01In progress
Driver Ads
Cost per qualified driver lead, campaign by campaign.
Case Study 02In progress
Recruiting Page
How many visitors finished the application.
Case Study 03In progress
Driver Pipeline
Contact rate and how many leads reached a hire.
Why Metric
We only do driver hiring.
Metric Team didn't start as a marketing agency. It started with one problem we kept seeing in trucking: carriers ready to grow, waiting on drivers.
So we build the part nobody owns — the system between the ad and the hire.
- Trucking only
- We work on driver hiring. Nothing else.
- Numbers, not guesses
- Cost per qualified lead and cost per hire, in plain view.
- One system
- Ads, pages and pipeline are built to work together.
- Simple to run
- Your recruiter should open one screen, not six tabs.
01
02
03
04
Mission
Fill seats on purpose.
Replace random posts and referral luck with one system you can see, run and improve.
Vision
No carrier should stop growing over drivers.
Driver hiring should be measured like fuel, miles and maintenance — with a real cost per hire.
Fit
Who this is for.
You're adding trucks
New equipment is coming and the seats need drivers.
You live on referrals
Hiring rises and falls with whoever your drivers know.
You've tried ads
Leads came in once, then it stopped working.
You serve carriers
You run recruiting or marketing for carriers and need better pages, tracking and pipeline.
We're not for everyone. We're useful when seats are empty and you're willing to change how drivers reach you.
Working with Metric
Start with the leak.
- 01
Look
We follow one driver lead through your current setup.
- 02
Find
We name the one link that's losing you drivers.
- 03
Build
We fix that link and connect it to the rest.
- 04
Report
You get cost per qualified lead and cost per hire.
FAQ
Straight answers.
Start here
Where are your drivers going?
Tell us what you run today. We'll point at the leak.
- We look at where your driver leads come from now.
- We tell you which link is losing them.
- We tell you what to fix first.
General inquiry
Find where you're losing drivers
Seven short fields. Notes are optional.
No spam and no sales pressure. We reply with what we'd fix first.
Next step
Don't wait for the next empty seat.
Build the driver pipeline before the truck shows up.