Results
Reported, not claimed
Every engagement is measured against driver leads, qualified drivers and cost per hire. Below is exactly what we track and how we report it — published case studies are added here as clients approve them for release.
What we measure
The numbers on every report
These definitions do not change between clients, so results stay comparable month over month.
- Driver leads
- Every completed form submission, tagged with the campaign, page and device it came from.
- Qualified driver leads
- Leads that match your hiring criteria — experience, endorsements, license class, location and equipment.
- Cost per driver lead
- Ad spend divided by total driver leads for the same period, per campaign and per platform.
- Cost per qualified lead
- Ad spend divided by qualified leads only. This is the number that shows real efficiency.
- Contact rate
- Share of leads your recruiters actually reached. Low contact rate is a follow-up problem, not an ad problem.
- Applications started and completed
- How many drivers began an application versus finished it, so drop-off can be fixed.
- Cost per hire
- Total spend divided by drivers hired in the period — the only number that decides budget.
- Lead source breakdown
- Which platform, campaign and page produced each hired driver, instead of one blended total.
Reporting
What you receive each month
One document, in plain language, tied to the same metric definitions above.
- Lead volume for the period, split by campaign and by page.
- Qualified versus unqualified leads, with the reasons drivers were disqualified.
- Spend, cost per lead and cost per qualified lead per platform.
- Pipeline movement: contacted, in application, hired, not qualified.
- What we changed since the last report and what we are changing next.
Case studies
Why this page has no numbers yet
We would rather show nothing than show something we cannot stand behind.
- No borrowed numbers
- We do not publish screenshots or statistics from accounts that are not ours to show, and we do not present industry averages as our own outcomes.
- Client approval first
- Carrier recruiting data is competitive. A case study is published only after the client approves the exact numbers and wording.
- Your baseline, not a projection
- Before any build we record where you are today. Results are measured against that baseline instead of a promised figure.
If you want to see the reporting format before you commit, ask us on the contact page and we will walk you through a blank version of the report with your own metrics filled in.
Next step
Want to see what your numbers could look like?
We start with your current data — not projections.